#ten-principles

Apple's 2007 touchscreen smartphone — the product that consolidated the phone, camera, media player, and pocket computer into a single aluminium-and-glass object, and reset the visual language of consumer electronics.

German electronics manufacturer founded in Frankfurt in 1921, whose postwar partnership with Dieter Rams produced the most coherent product language of the twentieth century — and the ethical framework later codified as the Ten Principles of Good Design.

German industrial designer (born 1932) whose forty-year tenure at Braun and his Ten Principles of Good Design shaped functionalist product design worldwide.

British industrial designer (born 1967) whose two decades leading Apple's design team produced the iMac, iPod, iPhone, and iPad — the most influential product designs of the digital era.

Dieter Rams' ten principles define what makes a design good, from usefulness and honesty to environmental responsibility and minimalism.